What is SEO?
Search Engine Optimization consists of two major tasks. Keyword research and link structure. Keyword research involves creative brainstorming and analysis of competitor's websites against any available data (i.e. library, magazines, newspapers, google adwords keyword tool). Second we can look at the linking structure, or how the site is spread across the internet. The goal is development of websites with relevant and helpful information or services based on research of demand and competition for any given search term. The more sites on the internet that link to your site with a specific word or "anchor text" the more chance your site has in rising to the tops of the SERPs! (search engine result page)
Why learn SEO?
SEO can help grow your online business exponentially! By constructing a growing network of web sites that target your audience you create digital assets which grow over time and potentially expand your business with no limits. Learning SEO on your own will save on costs and the hassle of dealing with so called experts.
Who can SEO? Anyone.
How to SEO? Stay tuned for more informative articles and useful tips on Search Engine Optimization!
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